The marketing mix is a marketing tool. It is a checklist, which focuses

The market mix is a marketing tool. It is a checklist, which focuses attention on the master(prenominal) marketing activities in which a firm of necessity to carry outUNIT 9 MARKETING MIXThe marketing mix is a marketing tool. It is a checklist, whichfocuses attention on the main marketing activities in which a firmneeds to carry out its marketing strategy. It consists of the four Ps( increase, price, advance and place). Product (including range of pack sizes, flavours and colours) Price (pricing strategy and pricing method) Promotion (branding, advertising, packaging and sales promotion) Place (distribution channels and seeking shop distribution)Managers look at these areas and decide what marketing actions need totaken. For effective marketing each area needs to be considered. Theactions taken must work with each other. A sure-fire mix will achievemarketing objectives and customer satisfaction.The most important element of the mix is the product. Good marketingmeans developing products that fit the market. It needs to be designedto meet requirements of the target market, which is probably achievedby extensive market research. The design must keep pace with marketchanges.Once the product has been chosen, the other elements of the mix becomeclearThe price must be suited to the target market and to the image of theproductThe promotion must be through the media that the target market watchor readThe place should be the ...