Is psychology a science?

Psychology being categorised under the name science, can often lead to disputes within the field of sciences. Psychology is the observation of behaviour and thought process of the human mind, within itself it is a vital source of knowledge, such as how biology, chemistry and physics provides a source of knowledge that is vital to humans and the environment. Science can be seen as the study of natural behaviours and physical aspects of the world, this definition within itself accompanies itself with the idea that psychology is a science, as behaviours are studied within the field of psychology.Eysenck and Keane (2000) believed that to make something a science it must have the following features, controlled observation, in which a specific manipulation is observed to see the effects. Secondly objectivity, as when data has been collected objectively it reduces the possibility of bias, thirdly testing theoretical predictions, because if a theory is not tested there is no evidence to prov ide if it is right or wrong.Fourthly is falsifiability, which means the scientific theory has the potential to be proved wrong by evidence, fifthly is the unifying theory which is every subject within the sciences has a unifying approach all theories are based off. Finally there is the fact of is any research conducted replicable, as it is hard to rely on studies that could provide inconsistent findings. Although providing clear guidelines on what makes a science, there are still some aspects which make the divide not as clear as believed.For example psychology uses the scientific method in some of the studies conducted, which is used throughout science for all research, so this aspect can be seen to make psychology a science. Too many the field of psychology is classed as a science; the science of the mind, as it looks at the most complex thing on Earth, the human mind, all theories on behaviours and thoughts stem from psychology (BBC, 2013).In many areas psychology and the three s ciences (physics, biology and chemistry) have similarities, for example, the sciences can be seen as reductionist as they try to take a complex behaviour or physical problem and break it down in to a simpler form. Many theories within psychology on similar problems can also be seen as reductionist as it aims to take complex behaviours and thoughts and break it down in to easier components to study.An example of this can be shown by Freud (1909), Freud believes behaviour stems from the unconscious mind, making it a reductionist as it does not take biology or other factors in to account. Reductionism can be seen to be an advantage when it comes to conducting a study as it means testable predictions can be created, and then can be carried out in a controlled experiment. Although by making a reductionist theory can also cause disadvantages such as falsifiability. Popper (1963) believed falsifiability was key to science, as science does not seek to prove its own theory right, but tries t o confirm it as wrong.This means that if a theory is un-falsifiable then it is not scientific, psychology in many sectors is falsifiable through problems such as reductionism, but there are also theories that are un-falsifiable as they are untestable such as many of Freuds (1909) theories display, for example the Oedipus complex can neither be proven nor disproven. As well as having issues with falsifiability psychology also lacks the objectivity needed for science to make it truly scientific, as without objectivity the research is prone to becoming bias.Even in experiments such as Skinners (1956) rat experiment can be shown to be subjective, because although the rat is pressing the lever and the lever presses are recorded automatically, it is still down to the opinion of the researcher on when he believes the rat has learnt by pressing the lever they get a treat. This can be counteracted on the bases that psychology has the unique position of studying the human mind which in itself is difficult to operationalize, as not all parts of the behaviour and thoughts can be measured scientifically, which unlike atomic mass or miles per hour in science can be.Science within itself can also come across problematic issues over control and objectivity. An example of this is the Heisenberg Uncertainty Principle â€Å"The more precisely the position is determined, the less precisely the momentum is known in this instant, and vice versa. † (Heisenberg, 1972) which means if something is precisely measured, and a hypothesis is believed to be true, it can often distant the researcher from the actual result. An issue with measuring investigations using the scientific method in general is it can restrict and affect answers within itself.An example is it can be argued that laboratory experiments are very artificial, so do not provide a clear picture of what would happen in real life terms. As well as sharing similarities with science on the basis they both have issues with control and objectivity, they both also share the same goals. They have three aims, the prediction, understanding and control over a study. Scientists and psychologists both put a theory forward, these theories in both cases lead to a creation of a hypotheses, this is the prediction.The next step is the understanding which is when you receive results from a prediction it should give the researcher and anyone reading the report a greater understanding of that subject. Control is the final step, the knowledge gained from the proven hypothesis provides knowledge which can be used to alter certain factors in the world. The three aims of science are according to Allport (1947), psychology follows these same three aims throughout studies, reporting and publishing work just as biology, chemistry and physics do.Throughout psychology the scientific method is used, but not in all areas although science has default problems itself with the scientific method. So it cannot always be said subjec ts within science always stick within the scientific boundaries themselves. Another point within psychology is psychology is a ‘new’ science, biology, chemistry and physics have been in service for a good period longer, so it may be in time more likely to be classed as a science.Nevertheless Miller (1983) would argue psychology is just a pseudoscience, an approach that claims to be scientific but does not have the key principles of science, he claims this can be dangerous as psychology is claiming to be a science, it provides the false ideal that their findings is ‘fact’. Although in comparison it could be argued that there is no ultimate knowledge of human’s behaviours and thoughts, so there must be a science to take over this role of discovering behaviours and thoughts.Science may study the physical aspects of the brain e. g. hormones that can be proven through empirical evidence, but it does not study the unknown areas such as behaviours, this is where psychology can provide answers. For example Piaget’s (1966) stages of development theory, that people develop starting at the pre-concrete stage and move throughout these stages until they reach the formal stage, science does not provide an answer for how humans develop in this sense.In conclusion psychology may seem like a vague  subject with no clear goals or guidelines, but it does have aims, its aim is to study the mind, the way people behave and think. Science still has unexplainable occurrences, that have no empirical evidence so in turn cannot be falsified, which in itself should make it not scientific. Psychology can provide answers for what science cannot explain, such as how memories are stored, psychology provides a theory for this whereas science does not. In conclusion psychology can be seen as a science to explain human behaviour that other sciences cannot.

Psychological Testing Article Analysis Essay

Psychological testing is a tool to properly assess behaviors and characteristics of individuals. Results of psychological testing are often presented through statistical tables that allow evaluation and comparison of the different variables tested against set norms. This paper will review an article lifted from the Health Psychology journal and determine the appropriateness of the psychological testing instruments used in the study. For this purpose, the article chosen is â€Å"Evolution of Biopsychosocial Model: Prospects and Challenges for Health Psychology† written by Jerry Suls and Alex Rothman in 2004. Article Summary The Biopsychosocial Model has enabled health psychologists in the search for a multi-level, multi-system approach to human functioning (Suls & Rothman, 2004). This idea is based on the premise that there is an intrinsic relationship between what is physical, psychological and social. However according to the research of Suls and Rothman, there are marked challenges that the model faces that have essentially impeded the progress of its full potential as a research, intervention and practice tool. The article’s ultimate goal was to determine what can be done to ensure the continuous refinement and evolution of the biopsychosocial model (Suls & Rothman, 2004). As a means to determine the viability of the biopsychosocial model as a multi-faceted instrument to help explain an individual’s health psychology, Suls and Rothman resorted to the use of statistical tests in psychology. By conducting frequency tests and factor analysis, the team of Suls and Rothman came up with a list of recommendations in the model’s areas of research, training, policy and funding, and practice. These recommendations are to further utilization of the links between biological, psychological, social, and even macro-cultural variables, with the ultimate aim of enhancing health (2004). Through the tests five issues were also identified to be crucial in the progress of the biopsychosocial model as a legitimate approach to health assessment. The article concluded by highlighting the various advancements in health psychology, particularly with the biopsychosocial model. However, Suls and Rothman stressed that the full potential of the model in terms of the ability to advance the theory and practice remain untapped (2004). Only a strong commitment to the model and it implications would establish long-term success of its involvement in health psychology (Suls & Rothman, 2004). Psychological Testing Instruments Used The article of Suls and Rothman did not explicitly discuss the test they used to assess the biopsychosocial model. In spite of this, it can be deduced from the tables they presented and the discussion of their findings that they relied on statistical tests in psychology in data-gathering. Statistical tests are commonly used to analyze results of a psychological research (Green & D’Oliveria, 1982). In fact many social sciences, particularly psychology, necessitate the use of statistical inference to explain findings (Meehl, 1967). In this particular article where the bulk of the fact-finding are based on peer research, two statistical tests in psychology were used. Suls and Rothman conducted frequency tests two times in their research study. Frequency tests are the most helpful tool when comparing data against each other (Lane, 2004). Through frequency tests, marked differences in independent variables are clearly distinguished. To measure the progression of the biopsychosocial model as a accepted concept in health psychology, Suls and Rothman conducted a frequency test on the use of the term â€Å"biopsychosocial† in journals and articles of Medline from 1974 to 2001, totals of which were group into a 3-year period interval (2004). Suls and Rothman likewise applied a frequency test to measure the integration of behavioral approaches to medical science in the study (2004). They reviewed articles in 4 major medical journals namely New England Journal of Medicine, Lancet, Journal of the American Medical Association, and the Annals of Internal Medicine between the years of 1974 and 2001 (Suls and Rothman, 2004). Once again, they grouped the results into 3-year period intervals. From the raw frequency scores collected, they were able to produce a frequency polygon. A frequency polygon is the best way to present data gathered from frequency tests because it shows the shape of distribution of measured variables (Lane, 2004). Apart from frequency tests, Suls and Rothman also used factor analysis test. Factor analysis is one of the most commonly used statistical tests in various disciplines. It is used to determine patterns of relationships between variables (Gorsuch, 1983). In the area of psychology, factor analysis is commonly applied in intelligence research but it can also be used in other areas, like personality, behavior, belief, and even theory assessment. In this instance, factor analysis was used to assess the attitude of health psychologists towards the biopsychosocial model. The biopsychosocial model is dependent on the interaction between the biological, psychological, and social factors within an individual (Suls and Rothman, 2004). Suls and Rothman theorized that health psychologists are more likely to focus heavily on the psychological factor alone in the biopsychosocial model (2004). Therefore they used factor analysis to measure the presence of all the factors in articles written within a 12-month period, November 2001-September 2002 in Health Psychology. This particular application is called confirmatory factor analysis. It is used when the concern is to determine the number of variables that conform to a pre-determined theory set (Gorsuch, 1983). The value of this test is to assess the validity of preconceived ideas. In the case of Suls and Rothman’s study, it is the leaning of health psychologists towards psychological factors to assess an individual’s health. The article of Suls and Rothman did not make use of any standardized psychological testing instruments. The reason may be due to the fact that it is a study aimed at determining the advancement of a framework of health assessment. However, they still integrated valuable statistical testing in psychology to explain clearly the findings they have gathered. Effectiveness of the Psychological Testing Instruments Used The main premise of Suls and Rothman’s article is that the biopsychosocial model has proven remarkably successful in shaping the way health psychologists view an individual’s overall functioning (Suls and Rothman, 2004). To prove this point, the team proceeded to measure the familiarity of the concept among health psychologists by reviewing published journals in Medline, and four other notable medical journals. The raw data collected was then subjected to different statistical tests commonly applied in the field of psychology. From there Suls and Rothman were able to formulate recommendations vital to the advancement of the biopsychosocial model as a valid instrument in health assessment. The effectiveness of psychological testing is based mainly on two factors, validity and reliability. Validity measures the soundness of a test against its set objectives. On the other hand reliability measures the accuracy of the test in terms of producing consistent results. To determine whether the result of psychological testing is effective, researchers usually turn to statistical tests. In this case where no standardized psychological testing instruments were used, the effectiveness of the study may be directly correlated with the quality of the results produced by the statistical tests used by Suls and Rothman. Suls and Rothman resorted to frequency test to explain their findings on the use of â€Å"biopsychosocial† as a term in medical journals. The test confirmed their initial assumption that the biopsychosocial model has helped in advancing health psychology in the last 25 years. The frequency test showed a consistent rise in the use of â€Å"biopsychosocial† as a term in medical journals. However, Suls and Rothman are quick to stress that this may also be due to the increase of the number of articles published that deal with behavior in recent years (2004). They also used frequency test to assess the integration of behavioral approach to medical science (Suls & Rothman, 2004). The results attested as well to the increased integration of behavioral approaches to medical science in the last 30 years (Suls & Rothman, 2004). Finally a factor analysis test was conducted to determine the reliance of health psychologists on the variables essential to the biopsychosocial model. The factor analysis test clearly showed that health psychologists are still biased in considering psychological issues over biological, and even social. This correctly proved the initial postulation of Suls and Rothman. Considering that the statistical tests in psychology used in the research of Suls and Rothman ably supported their theory, it can be said that they were effective. However, since the study is mostly a review of journals it is not enough to completely determine the actual advancement of the biopsychosocial model as a tool for health assessment. George Schwartz in his book suggested that the biopsychosocial model faces a challenge with the use of empirical testing (1982). Empirical testing is a vital component to any psychological research. Another is that the model remains a concept in research. It has yet to transcend from research to practice, then back to research (Keefe, Buffington, Studts & Rumble, 2002). This is when the recommendations of Suls and Rothman become important. They were able to identify important areas that are tangible and measurable that will help in the transition of the model from a mere conceptual framework to a fully working tool in health assessment. As a stand-alone article, Suls and Rothman presented a thorough exposition of their chosen subject. However, based on the criteria of the article review, it did not meet the standards required. The fundamental component needed in the review is psychological testing in which the article did not have. On the other hand, the statistical tests were very helpful in understanding the basis of Suls’ and Rothman’s conclusion. Considering the statistical tests were properly chosen and used, it can be concluded that in the end the article of Suls and Rothman was a success. References Gorsuch, R. (1983). Factor analysis. Hillsdale, NJ: Erlbaum Green, J. & D’Oliveria, M. (1982). Learning to use statistical tests in psychology 3rd edition. NY: Open University. Keefe, F. , Buffington, A. , Studts, J. , & Rumble, M. (2002). Behavioral medicine: 2002 and beyond. Journal of Consulting and Clinical Psychology, 70, 852-856. Lane, D. (2004, Augus 10). Frequency polygons. Connections. Retrieved August 25, 2010,

Autobiographical

Nisha rameen H Fleming Freshmen English 30 November 2006 The day I changed myself It was sunny afternoon in the middle of the summer. I was reading a book. Then my mother called me and told that, I and my family are moving from our country. My calm mind sudden changed in temper mind. I was shocked. Was I hearing something wrong? That came to my mind first. Because I could not imagine that she can tell me such matter in such an easy mood. But what I heard and what expression I see in my mothers face was completely right. That incident came like a storm and floated everything with it. I lived in Bangladesh. For fourteen years Bangladesh had been my home. Everyone loves their country, but when they leave their country then they understand what their country, their language, their culture is. A country is like mans shelter. Everyone is well-known about their environment, but when one goes to another country, they understand that no one is familiar to him. That is exactly my case. By attending a public school with one thousand students from preschool through grade eight I grew up with the same friends and classmates in each grade since the age of five. We know each other so well that we were like family, and I blossomed in this sheltered environment. This sheltered environment was shattered on the 22nd July 2008 when my family received a large, white, official envelope with the seal of United States of America. After hearing that news from my mothers mouth, my mind was full of questions. All questions are initially run through my emotional mind and my parents are refused to answer my questions. How could they force such a change in my life and ignore my questions? My parents were being cruel, not because they were making move but because they were completely gnoring my feelings and questions. My opinions and feelings meant nothing to them because they made the choice on their own. I ran to my room and shut the door. What I heard Just five minutes ago, my mothers voice was chanting those words beside me. During which time I could absorb the fact that I was Just going to left my friends, my country, and my home. And I could quite possibly never see Bangladesh again. Not because I wanted to, but because my parents had not given me any choice. I was torn between sadness at going to leave my whole life behind and a eeling of anxiety at starting a new life in an unknown world. After the first push of that incident I settle down and called my best friend who always supported me in my worse times. I told him the full matter. I shouted, I cried and asked him that, what I did that; god is giving me that type of punishment. He had no word to console me except listen to me. He listen the full matter quietly. I was so emotional that time, I just became teenager. For a teenager it was the largest pain. It was more than I could accept in my little mind. My mind is hoping that this was simply an unpleasant ream or a nightmare. But this imagination felt like a hard slap in my face. This is not happening that came to mind then. To go another country or stay another country it life. My life is in their hand. That night, fghting to hold the tears in my eyes, I lied restlessly in my bed with a cold blanket hiding my face and looking over the window to see the night beauty of my country, who can tell that; can I see these beauties may two or three days more. The next day I woke up to look outside the window. I was depressed. I was not on the state of anything listening or anything seeing. I went in front of my house. One year age I made a garden in front of my house. It was the most favorite place of mine whenever I get upset I used to come here and the breeze of the garden take away the sadness from me. It is pleasant and beautiful surrounding of my garden. It is quite, it is sets the mood that I want to think about anything, like about my life. The beautiful white and red roses used to say hi to me. Every day I also wish them back but that day my mind was not in the Earth it went somewhere else. I was thinking that, my moving from country is like my garden. I reated my garden to give all my effort in this land and I created a little world beside me in my country and now someone is telling me that I had to leave my little world, like take away all your trees and find different land for your garden. I had to torn all my bonding. I had to leave everything I create. Then the day came, 25 July2008. Our flight was at night 1 :52am. We said bye to our relatives and friends. And then we fly in the sky. My mind was stacked by questions. My eyes are red because of shedding tears past two days. I was feeling that time, that we flying and this flight will taking e far away from my country. Such a country, I do not have any idea how it is look like. I was going to face a largest challenge of finding new friends, adapting to a new school system and a whole new different culture. Whole forty-eight hours flight was lay ahead of me and my mind was full of imaginations. My first step of United States of America was 28 July2008. With many sacred feelings from my country, put it in heart I started my life in America. It was hard, hurting and full of pain. I could not remember any smile, I smiled from my heart. When I smiled, it was only for my arents and to show them that I am happy in America. My body is here but my soul is not here. My soul is in my country, where one year ago a Jolly teenager laughs from her heart and talks with hopes with full heart of hopes. When I see my face in the mirror, sometimes I asked myself that; is that me? I changed so strangely, that sometimes it is difficult to know me for me. What I was and what I am now. But is these want my parents for me that changing fully or they want something else. I still do not know what the reason was behind to leave our country. Is it for better future or us or only for our parents ambitious mind? I dont know or maybe I am not mature enough to understand the fact of left our country or it can be happen also that, I should never know that reason. That incident snatched everything from me like a sudden storm. Moved to America changed my whole life. This is my fate. I cannot do anything against my fate. Some says; man proposes but god disposes it can be true but I personally feel that, life is what we make it so I wont give up. I have to keep patience. Maybe the day is not far when I will go back to my country.

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War in Iraq and Afganistan Essay Example | Topics and Well Written Essays - 1000 words

War in Iraq and Afganistan - Essay Example They were office workers, waiters, police, firemen, moms, dads, friends and neighbors. Thereafter began an era of hunting for the terrorists and their links. It involved gathering info from everywhere with techniques like cyber-snooping. Attention was diverted towards Afghanistan as there was no regime as such. The ruling combine called Taliban did not believe in human rights and controlled the country with terror at gun point. Women were treated like third class citizens, not allowed to attend public functions and schools. One prosperous sheikh from Saudi Arab called Osama Bin Laden was there to help the regime with finances and arms. He had his own set of people ranging from nuclear scientists, engineers, villagers and other trusted lieutenants around him. They had their own ideology of calling the countries like US, UK, India, Israel etc. as the enemies of Muslims. For this very reason they gave calls for Jihad against these countries in particular. Afghanistan has the misfortune of being in news for all the wrong reasons since the late 1970s. It was in 1979 that Soviet troupes from the then USSR invaded Afghanistan and engineered a regime change. These forces remained in Afghanistan for the next 10 years, but no t before resistance forces were armed with lethal weapons and trained manpower. Thereafter began a bloody era of revenge when the erstwhile President was hanged in broad daylight in the middle of the road. This bloody has not stopped since then. The areas bordering Pakistan are still full of sympathizers for the terror machine led by the likes of Osama Bin Laden. Prior to 9/11, the world paid little attention towards these terror machines owing to a range of geopolitical issues and diplomatic concerns. But thereafter all eyes were focused towards the regimes which were considered to be unfriendly towards the European nations. Information was being compiled and analyzed from nations like Iran, Iraq, Pakistan, Afghanistan, and Libya. This analysis led to the belief that Afghanistan is the hub of activities for producing the terror suspects while the regime led by President Saddam Hussain was considered having a friendly approach towards the terror suspects. All these factors resulted into formation of a coalition led by US in war against terrorism and the hunting down of the remnants of al Qaeda and Taliban forces in Afghanistan. Though US had forces had earlier bombed some selected targets in Afghanistan, but these bombs failed to find the intended target. This time US did not want to take chances and launched a full-fledged war against terror in Afghanistan. It began on October 7, 2001 when the coalition forces launched the aerial attacks, followed by ground forces advancements. In fact many countries have been tackling this menace of terrorism for many years. This way there has been an ongoing war against terrorism. But the term 'The War on Terrorism' is the name given to the military and diplomatic campaign launched by the United States, with support from NATO and other allies. Stated goal of this campaign is to end international terrorism by preventing 'terrorist' groups from carrying out further attacks. Majority of these groups are Islamists like al-Qaeda, Hezbollah and Hamas. Afghanistan is now free of Taliban government and at present led by President Hamid Karzai with active support from the coalition forces. But the cause of concern is that the main suspect

Questions and essay Example | Topics and Well Written Essays - 1500 words

Questions and - Essay Example nomena† or â€Å"all there are,† the real thing or one that we cannot perceive but whose existence we know of is the â€Å"Will as thing-in-itself.† However, for Schopenhauer, this â€Å"Will as thing-in-itself† cannot be separate from â€Å"phenomena,† while Kant believed they were separate. According to Schopenhauer, the two aspects of the world that we experience are the objective world or the external world that is relative to each of us, and the subjective world of the will, which is internal to us. Thus, the movement of the hand is objectively the outward movement, but inwardly it is the will in the individual to move it. For Schopenhauer, the doctrine of the will to live means that everything in this world is an expression of the will and thus depends only on oneself. The world was therefore shaped through man’s will. Thus, when there is a will, there is life. Moreover, when one has the will to live, he does not fear death. This is the basis of the will to live or survive, which is the highest of all wills. For Schopenhauer, the physical body is the only object relative to the individual. The physical body is the object that experiences our will and is subjected to the laws of the universe, and the vehicle by which we experience emotions and action. It is the will that directs and shapes the body as it is. Schopenhauer believes that if humans see the truth of the world from a moral perspective, they would see suffering, death and all other repulsive things. Thus, the result would be their denial of the will-to-live, which some people express through asceticism. This is the human condition, thus the goal of philosophy is to teach people to embrace the will-to-live and thereby to direct it towards better ways. I agree with Schopenhauer on the human condition. Thus, I believe one should own all these bad circumstances that surround him, and thus accept the will-to-live in the process in order to change these bad things. According to Schopenhauer, one

By using the bookVibe History of Hip Hop, Yes, Yes Yall, and unit 1&4, Essay

By using the bookVibe History of Hip Hop, Yes, Yes Yall, and unit 1, critique and comparing and contrasting the information, the presentation, the relevance - Essay Example Such as his song for Hailie in 'mocking bird' and how he feels he has screwed up for her in 'when I'm gone'. Rap is music, music is entertainment, rap is feelings and emotions and to entertain with feelings and emotions one has to be able to gain control of them to be able to logic whether a person is proper or improper in the means they show their mentality. Not all rappers do this whether because they feel it's a freedom and democracy of discussion and rapping about what could drive others crazy or about the dictatorship of what they believe to be correct and true on life issues which they have learned growing up, like 50-cent's saying that where he comes from has no plan B so he's got to take the chances he's got to be able to face life consequently 'properly'. Most youth have no experience in life except what they read, listen to in music and thus relate to it in a manner which is shallow because it is shallow in words and this is why they could 'relate' because it is not literature by Victor Hugo or Roman Roland in his tragedy 'Antoinette'.

Managament. Social Technology and Why Most Changes Fail Article

Managament. Social Technology and Why Most Changes Fail - Article Example Social media is use of sites such as face book, twitter and you tube to upload videos, photos and documents and then sharing them with the world. It can thus be used by companies to sell their products and services by uploading graphical images of their products or describe a wide range of product that they offer. Using the social media to advertise goods and services is cheap because a company needs to create one website and then post its content in it. It then links this site with the social media sites such as Facebook and twitter (Maidment, 2012). The advertisement appears in the social media and the company is guaranteed that many social media users will view them. In this manner, the company is able to do quick, cheap and wide coverage of marketing its products. The owners of these social media have recently seen the growth in the number of advertisements, for example, in January 2013 the advertisements on You Tube got four billion views per day. This is a kind of business marketing that organisations cannot ignore. This is because they are often not affected by traffic of advertisers and raise the reputation of a company faster. In addition, this kind of marketing has a parameter for measuring performance because the social media platform records the number of people who have viewed that advertisement (Maidment, 2012). Therefore, organisations that do not take advantage of this cheap advertising will be lagging behind in competing for clients. The power of social media marketing lies in being creative in the way the content of the website is designed. Depending on the company, attractive content should be used and that makes users come back to the same site. For example, in case of a financial services company, it can use a PowerPoint that displays step by step financial literacy to young people (Maidment, 2012). CRITIQUE The well-known social sites are Facebook, twitter and YouTube. Face book alone has over four billion users in the world. This social site was designed in such a manner that it can accommodate both social and commercial services (Maidment, 2012). The social services are sharing photos, videos and documents with the people one wishes. These sites also allow users to make online friends with no limitation of the number of friends. This means that one friend connects with another and in so doing; Facebook connects all its users through one platform. The art of marketing depends on making both formal and informal networks through which information about products and services is shared. Informal networks of marketing involve using close relatives to spread the marketing information about a product or service. It is often not very effective because of the few people who are reached. Formal networks of marke ting involves use of exhibitions, corporate marketing and other professional related networks to market a product (Maidment, 2012). The effectiveness of any marketing strategy depends on how it is cheap, accessible, and easy to use or convince customers to buy the product being offered (Maidment, 2012). A marketing strategy is also economical to the company if it can be sustained by the economic resources of that company for a long time and shows signs of giving back good returns. In addition, it has to reach a large number of people and be effective in convincing clients to buy the products or services offered. The strategy should also aim to target the right customers in terms of their needs, age and their economic wellbeing. Social media is an example of a tool that meets the requirements of a cheap, effective, and easily accessible advertising and marketing strategy. This is because of the large and diverse number of users that are currently using the social media. It is

IT Industry Essay Example | Topics and Well Written Essays - 1750 words

IT Industry - Essay Example In business context, Information Technology Association of America (ITAA) has referred to IT as that industry that deals with the software application and their use in enabling the consumers’ needs be satisfied in what would be otherwise tedious through management of information systems (Crookes, 2012). This informs that IT is a very essential option for businesses today where technology has taken over in almost every operation. IT industry is thus involved in a number of activities which includes, software development and installation, network administration, planning and management of the life cycle of organization’s technology as well as maintaining, upgrading, and replacing the IT system of the organization where applicable. Transformation in the IT sector mobile computing, the cloud, and consumerism Because of the increasing demand on the service of IT, IT experts have responded by researching and coming up with those options that will satisfy the interest of those in need of the IT services. It is surprising that at times the pace at which IT is changing is faster the even the IT managers of business organizations have been left with no option but to discard their current options to embrace the new technology even if they have not fully exploited their previous option. In this reference, IT gurus have been advised to make consideration to standardized systems that will be embraced by all finally (Renkema, 2000). In this agitation, the IT experts have been advised to look into four cardinal areas when building a system standardization, simplification, integration, and modularity. Some of the changes that have been realized in IT includes, mobile computing, the cloud, and consumerism. Mobile computing Mobile computing has made it possible to use the small portable computing devises to connect to network systems, in some case, the wireless option enables these devices to access network and do all what they want be done through the internet, thi s is the consumerism trend that has been established of late (Kamal, 2007). The devices used in this case includes, laptops, notebook, palmtop, and tablet PCs Cloud computing Cloud computing involves the use of computing resources such as the hardware and the software in the delivery of services through a network system. Software as a Service and Software Oriented Architecture are option that are considered by cloud computing, they have become alternative option for the Enterprise Resource Planning which are all systems that are used by firms. Because of the complex system in the ERP, SaaS and SOA from cloud computing have brought a simpler system that is easier to maintain, cheaper and do not require much training to operate (Crookes, 2012). Cloud computing unlike the ERP can be customized as per the customers need without extra licensing fee and maintenance cost. This is because all applications in are supported by a single server operated by the designer. Cloud computing has then made it possible for SME (Small and Medium-Sized Enterprises) to adopt such IT systems because they are cheaper to operate and maintain (Crookes, 2012). Consumerism Is a transformation in IT industry that allows employees to use their personal devises to connecting with the corporate networks, in this sense, the employees use their smart phones and tablets to connect with the corporate system. This is contrary to the traditional system where the company

Purpose of Schools Essay Example for Free

Purpose of Schools Essay School is an institutional mechanism that tries to share knowledge and/or be an agent for social action. Looking back to the ancient history of schools, some schools of ancient Israel for example feel that the main purpose of education was to ‘produce faithful members of a nation – a son who would bring pride to his family and his people and glory to God. ’ In ancient Greece, the school was to produce a productive citizen, wise and mature and Rome followed the example of Greece. However, there are some schools which are just for education, where basic knowledge is shared based on the age through a planned curriculum. There are schools which apart from providing knowledge through planned curricula do bring in social change through actions. I believe that a school has got to play the role of both i. e. sharing knowledge and also be an agency for social action. An example that can be cited following both is the ancient Hindu school called ‘gurukul’ , where apart from knowledge through planned curricula, there are learning sessions on various social norms and values that are normally practiced in the society. The purpose of a school is thus to orient students to socialize by understanding the background, culture and values of that area which would further add to their individual growth and understanding for nurturing good citizens. Apart from this, there is a need for the schools to see to it that students are able to gain proper knowledge which should further help them to able to attain further education and employment. Thus, we can say that the main purpose of schools is to provide education which would enhance the knowledge, skills and attributes of students and make them responsible citizens of the country. Even though schools as educational institutions have their own limitations of access to knowledge, funds to provide the services to students etc. based on the need and following the goal that the educational institution wants to achieve, teachers have to redesign their teaching strategies/pedagogy.

Pros And Cons Of Capital Budgeting Measures Finance Essay

Pros And Cons Of Capital Budgeting Measures Finance Essay Capital budgeting refers to the process in which a firm determines whether a project or investment is worth pursuing. More often than not, the process involves a long term assessment of the cash inflow and outflows to determine if the returns generated meet the investment appraisal. The most common methods used are the net present value (NPV) where evaluation of the project is based on the amount by which its value is maximized. Other measures or tools used in decision making include: the internal rate of return (IRR), a version of the IRR known as the modified internal rate of return (MIRR), the discounted payback period (DPB), a profitability index method (PI) and the traditional payback method. Regardless of the demerits presented by each, most firms or financial managers tend to stick to a certain method of capital budgeting. This discourse explores each of the measure as they apply to real world process of project approval. The discourse comprehensively reviews and evaluates the advantages and disadvantages of each of these measures with regards to their effectiveness, project size and long term/ future returns. Based on review of recent literature in business related journals, the discussion primarily sought to determine which version of capital budgeting method is most suitable for big and small businesses. The findings of the discourse indicate that capital budgeting decision is a unique investment decision making tool to macro or micro enterprises and there is no one size fits all solution. As a matter of fact, certain methods of capital budgeting are identified with the level of project, size of firms and innovation levels. The discourse also established that while most chief executive officers or managers have distinct capital budgeting models, not all yield the same results for a company or even meet listed project or investment expectations. Introduction Capital budgeting involves a series of identifying, evaluating and implementing long term investment opportunities in a firm or business venture. Depending on the measure or technique employed, firms seek to identify investments that will increase their shareholder wealth. The decisions involved largely target or aim at assessing a project that demand large upfront investment coupled with a series of small cash inflows. The most commonly used measures of capital budgeting are NPV, IRR, MIRR and DPB methods. Distinct as they are in approach, each presents its strengths and weaknesses when it pertains to project evaluation or capital budgeting. Internal rate of return (IRR) According to recent budgetary surveys, the internal rate of return has received more preference for project evaluation than other techniques (Rousse, 2008, p. 2). The IRR presents analysts with an avenue through which rates of return are quantified in an investment and according to Kelleher MacCormack (2004, par. 4), managers opt to finance projects with high IRR based on their selection of the project value but at the same time destroy shareholder wealth in the investment. IRR can generate different values for the same project when future cash flows switch from negative to positive and back. More often than not, the IRR is expressed as a percentage thereby making small projects appear attractive and large ones great (Kelleher MacCormack, 2004, par. 4). As evident in most IRR projects, the general rule dictates that where the measure is greater than the opportunity cost of capital, all investments remain acceptable. Strengths and Weaknesses As one of the most commonly employed measures in capital budgeting, the IRR draws its popularity from the fact that it is based on a discounted cash flow. When used effectively, the IRR method provides viable or feasible options on a project value. On the flip side however, internal rate of return has numerous risks that outweigh its merits. The method is essentially inconsistent and exposes shareholders wealth at risks minimizing their objective (Rousse, 2008, p. 1). The IRR may exhibit multiple rates of return when cash flows shift from negative to positive multiple times (Kierulff, 2008, p. 327). If managers and analysts are to continue using IRR, then major adjustments are to be made over the measures critical assumption: that interim cash flows will be reinvested at the same high rates as the returns (Kelleher MacCormack, 2004, par. 5). Even more disturbing is the practice that practitioners frequently employ in interpreting the IRR; when computing the IRR, practitioners usuall y equate the measure with return on a given investment. Net present value (NPV) The net present value of a capital project or an investment is the aggregation of the present values of all benefits (in cash) by deducting the present value of all cash (Elumilade, Asaolu Ologunde, 2006, p. 145). The NPV basically involves evaluation of the amount by which the value of a given project is maximized. As the name suggests, the basic premise for the net present value is the assumption that monetary value of a currency today is worth more than its future value. According to Rudolf (2008, p. 1), the logic behind the premise is that present cash can be invested and generate interest. Profitability is determined by evaluating the return on the invested capital whose net present value is zero. Negative NPV implies that the project is not desirable while a positive NPV means the project is viable. Theoretically, all estimations made in the NPV involve measuring the projects future net cash flows such that they are discounted at appropriate cost of capital to procure their pr esent value (Elumilade et al., 2006, p 145). Strengths and Weaknesses The net present value method is effective for both the assessment of new investments and comparison of investment alternatives (Rudolf, 2008, p. 2); the investment with the higher NPV becomes a more viable alternative. Based on its additive process, the net present values of different investments with different discount rates can be added up. A notable strength of the NPV is that it recognizes the risks associated with future monetary value using the money concept. Another strength of the NPV method is that it is an arithmetically simple procedure that when computed presents easy interpretation as the capital value is expressed in monetary units. In addition, the NPV offers managers with the possibility of adapting the discount rates for different periods (Rudolf, 2008, p. 2). In line with the IRR, the net present value has several drawbacks much as it is popular in capital budgeting. For one thing, the NPV lacks visibility of a time frame on which a project is expected to generate positive values given the simplicity in calculations. While the NPVs basic premise is to accept all investment greater than zero, the measure is however not clear of when the positive values are achieved. In cases where a new project has higher risks than a companys cost of capital, its cash flow should be discounted at a higher rate to mirror that risk. But if they are, the reinvestment rate becomes detached from the cost of capital such that the investment rate for the new product introduction is way above the normal cost of capital (Kierulff, 2008, p. 323). Hypothetically, the NPV tends to generalize and assume that at any given time, the capital is always abundant and thereby no capital rationing. Supposing the resources are scarce, practitioners have to do some critical exa mination of not just the measure, but each and every available project and size of investment. Modified internal rate of return The modified internal rate of returns is a derivative of the IRR with the exclusion of the aforementioned drawbacks. Compared to the internal rate of return, it provides a more accurate percentage measure of financial attractiveness (Kierulff, 2008, p. 322). Based on existing literature, the MIRR method has not received much attention. Within a sample of 15 significant and highly respected finance textbooks, nearly all have ignored the MIRR (Kierulff, 2008, p. 322). Given the widespread use of NPV and IRR, financial institutions across the globe overlook the importance of the modified internal rate of return method. The main idea behind MIRR is simple computation that may seem challenging in practice because of the need to estimate reinvestment rates (Kierulff, 2008, p. 326). The modified IRR involves three basic procedures that when utilized effectively present the best measure of capital budgeting. The first step involves discounting investment funds committed to the project back to present at a rate that fairly reflects the investment risk. Two, with the exclusion of investment, the free cash flow is compounded forward within a time frame and a chosen reinvestment rate. It is worth noting that the reinvestment rate represents projected future opportunities with risks equal to investment risk. The final step involves calculation of the internal rate of return. Strengths and Weaknesses There are several reasons why firms should ditch the traditional IRR and embrace the modified version. While the former exudes rigidity in changing the reinvestment rate and assessing impacts, the MIRR function permits both a finance and reinvestment rate to be associated with the stream of cash outflows and inflows in investment evaluation (Block Bell, 2009, par. 14). Unlike the IRR or NPV, a company is able to tell whether an investment increases its value through MIRR. With MIRR, risks of future cash flows, time value of money and cash flows of the project are considered. Both NPV and IRR share significant drawbacks in that both of them have problems of size, timing and ranking. Moreover, NPV and IRR renders management locked into assumptions about how free cash flows will be reinvested by giving unrealistic view of investments actual potential (Kierulff, 2008, p. 328). Of the three, MIRR is the most effective considering its capability in dealing with the mentioned problems. Like the other decision tools, the modified internal rate of return has its share of weaknesses in capital budgeting. Some of the techniques in MIRR require adjustments for effective functioning in practice. For instance, the method requires an estimate of the cost of capital for one to make a decision and when used to compare mutually exclusive projects, the measure may fail to produce value-maximizing choices. Discounted payback method (DPB) The discounted payback method simply measures the period it takes to recover the initial investment using discounted cash flows. In DPB, projects with the shortest payback periods are ranked highest or considered the most viable. Unlike NPV, IRR and MIRR, the criterion used in discounted payback method centers more on profitability rather than liquidity. This method has many advantages over other measures. The discounted payback period is simple to understand and easy to compute. Additionally, the method offers a more conservative measure of the relative liquidity of an investment than the traditional payback method (Bhandari, 2009, p. 3). The DPB function allows for a better gauge of the economic breakeven point and can be interpreted as a period beyond which a project generates economic profit (Bhandari, 2009, p 3). Even so, the methods efficiency is reduced in cases where cash flows beyond it are overlooked. Another of its weakness is that it requires an estimate of the cost of ca pital for one to compute the payback and exudes a part whole bias in special cases such as assessing or valuing long term projects. Profitability Index (PI) Profitability index is also known as the cost-benefits ratio as it involves ratio of the present value of future cash benefits at the required rate of return to the initial cash outlay of an investment (Elumilade et al., 2006, p 146). The PI is another capital budgeting methods used by entrepreneurs in choosing among countless causes of action. The monetary cost of a project is ascertained and compared with its expected benefits in monetary term. The profitability index computes the present value of benefits to that of the cost such that when PI is greater than 1, the project is termed as acceptable. By comparison, the PI method is a slight modification of the NPV only that this time, the PI evaluates project using a return element. Its close relation with the net present value may lead to identical decisions in project evaluation. The PI method is easier to understand and tends to communicate more easily than the NPV. For firms initiating smaller or larger projects, the PI acts as an effective tool regardless of the project size. On the flipside however, the values obtained in profitability index may not be as accurate as the ones in IRR. Conclusion The survival, growth and development of a firm is heavily dependent on constant flow of ideas for new products and ways to make existing ones better. Capital budgeting is one of the most important factors in the process of corporate decision-making. The whole process of capital budgeting calls for a series of stages in which the project is evaluated and feasible options employed. For a firm to make rational decisions, specific objectives must be included to maximize profits with one eye on the projected long term return (Elumilade et al., 2006, p. 141). Identifying and evaluating possible projects and alternatives makes the all essence of capital budgeting and this fundamentally implies that a firm has to find a measure that is uniquely in congruence with its short term or long term objectives. The existent body of literature, primarily those included in this discourse, identify NPV and IRR as the most popularly used by firms. Whether this is a testament of their superiority in pract ice is still debatable as each of them has its own drawbacks. It is difficult to find one measure that would work for every organizations.

Smoking Cigarettes :: Argumentative Persuasive Example Essays

Deduction and Induction Analysis of Cigarette Smoking Smoking: Deduction Cigarette smoking causes cancer, which leads to death. Nicotine is one of the many chemicals found in the tobacco plant used in cigarettes. It reacts with the brain resulting in addiction. Nicotine enters the body and is transported to the brain; chemically, it stimulates the brain to produce more adrenaline, which in turn gives the body a surge of energy. One the effects of nicotine lessen, the brain functions are disrupted and therefore it counter acts by sending out signals to obtain more. The craving for the same level of adrenaline during nicotine activity can only increase and thus becomes an addiction. In its natural state, nicotine is a clear liquid but when burned acquires a brown color resembling tar. Cancer is the results of a malfunction in cells. In the working cell cycle, cells that are incorrectly produced or are damaged will end up in the stage of apoptosis or cell death. If there is a malfunction with the p53 gene and it cannot recognize the damage within a cell, the cell does not go into apoptosis and is left to replicate. Over time the damage cells proliferate in such a great number and do not died resulting in a mass or â€Å"clump† of cells that is dangerous to the tissue. This clump of cells interferes with the function of the tissue, which can lead to the death of healthy cells surrounding them. This area is known as the cancer site. Smoking cigarettes introduces the chemical nicotine into the body, raising the adrenaline levels to over work the body. The tolerance level of nicotine increases, as more of the chemical is consume which leads to addiction. The addiction of this chemical increases the amount of cigarettes smoked. The inhalation of the chemical along with other harmful substances that are trapped within the cells walls. The substances disturb the normal function of the cells and damage the p53 gene. These damage cells do not go through apoptosis and proliferates endlessly. The large amount of tissues affects and kills the working cells thereby damaging the tissue. Therefore, smoking cigarettes is the direct caused of death due to lung cancer. Smoking: Induction   Ã‚  Ã‚  Ã‚  Ã‚  The NIDA quotes that â€Å"Tobacco kills more than 430,000 U.S. citizens each year-more than alcohol, cocaine, heroin, homicide, suicide, car accidents, fire, and AIDS combined.†[1] Many researches have found that the tobacco substances found in cigarettes are carcinogens that cause cancers.

Night :: essays research papers

The Holocaust, was a time period from 1933-1945, in which primarily Jews and other groups were imprisoned and exterminated by Nazi Germany. With the ascendance of Adolf Hitler in 1933, most Jews who did not flee Germany were sent to concentration camps. When World War II started, Hitler declared that all Jews in his conquered nations were to be exterminated. By the end of the war, 6 million Jews had been killed, along with Gypsies, homosexuals, Jehovah's Witnesses, the disabled, and others. Night by Elie Wiesel, starts out in Elie’s hometown of Sighet, Romania. Eliezer is a teenage boy living in the Hungarian town of Sighet, Romania. His father is a well respected in the community. Eliezer is a student of Talmud, Jewish oral law and also Cabbala, Jewish mysticism. Eliezer is also very religious since he is an Orthodox Jew. It is 1941 and Sighet is one of the last untouched Jewish communities left in Europe. The first act of anti-Semitism was the deportation of all foreign Jews, including Eliezer’s teacher, Moshe the Beadle. Moshe soon comes back to warn Sighet, that German officials intercepted the train carrying Jews out of Hungary. The Jews were forced to dig graves and ended up being shot and thrown into them. No one believed him, thinking he was mad, including Eliezer. By the spring of 1944, the fascists take control of the Hungarian government and Hungarian capital, Budapest, yet the people of Sighet ignore this. When the Germans arrive in Sighet, they force all Jews to live in ghettos and wear yellow stars. Eventually all the J ews are put on trains bound for Birkenau, leaving all their possessions and lives behind. Being the last family to leave for Birkenau, Martha, former servant of Elizier’s family offers to hide them in her village, but their foolish optimism rejects her offer. At the first concentration camp Birkenau, Eliezer is separated from his mother and sister, but stays with his father, in which he is very happy about. However they are still uncertain as whether they will be sent to labor camps or cremated. As they moved through Birkenau, they see babies thrown into cremation pits, with a separate pit for adults. Eliezer cannot believe what is happening, and his father cries. After being processed at Birkenau, the prisoners are sent to Auschwitz, where they are tattooed with their prison numbers and stay here for several weeks before being transferred again to Buna.

Uniformity and Deformity in Harrison Bergeron Essay -- Harrison Berger

Uniformity and Deformity in Harrison Bergeron In this essay, I will attempt to explore what Kurt Vonnegut illustrated in his short story "Harrison Bergeron"--the fact that uniformity (of any kind) leads to the loss of individuality, and therefore to absolute deformity of humanness. "The year was 2081, and everybody was finally equal," the story begins. "They weren't only equal before God and the law. They were equal in every which way." (Vonnegut 1968:7) In this haunting story, Vonnegut probably wanted to warn our society of similar kind of equality, equality that can be fatal for human race. The theme of absolute equality has already appeared two years before "Harrison Bergeron" was published for the first time in Fantasy and Science-Fiction Magazine (1961). It was Vonnegut's novel The Sirens of Titan. However, in this work the theme is only a minor feature and is not really developed (see Vonnegut 1975:158). The idea probably intrigued Kurt Vonnegut and forced him to develop it into a short story. Those who are familiar with Kurt Vonnegut's writing will certainly recognize some other themes of this story. For example the fear of de-humanization of human beings, being stuck in amber (Harrisons inability to overthrow the system) and so forth. In "Harrison Bergeron", Kurt Vonnegut presented a scary view of a future society, where everyone was equal. "Nobody was smarter than anybody else. Nobody was better looking than anybody else. Nobody was stronger or quicker than anybody else." (Vonnegut 1988:7). It was the job of the agents of the United States Handicapper General to keep it this way. Beautiful people had to wear u... ...g speciesism, we can end up like in the short story by Kilgore Trout "Hail to the Chief", where a chimpanzee became the President of the United States. "The chimpanzee wore a little blue blazer with brass buttons, and with the seal of the President of the United States sewed to the breast pocket. Everywhere he went, bands would play 'Hail to the Chief.' The chimpanzee loved it. He would bounce up and down." (Vonnegut 1992:88) References: Sturgeon, Theodore Godbody New York: Vonnegut, Kurt Jr. Breakfast of Champions London: 1992; Cox & Wyman Ltd. Vonnegut, Kurt Jr. God Bless You, Mr. Rosewater New York: 1978; Dell Publishing Vonnegut, Kurt Jr.The Sirens of Titan London: 1975; Coronet Books Vonnegut, Kurt Jr.Welcome to the Monkey House New York: 1988; Bantam Doubleday, Dell Publishing

Introduction to the Study of Literature Essay

Rite of Passage is a poem written by the multi-awarded poetry writer Sharon Olds about a boy’s birthday party. By incorporating several literary elements, she was able to turn a simple and common theme into a more interesting one. In the first stanza of her poem, she writes â€Å"As the guests arrive at our son’s party† (line 1). From this line, one can assume that this poem is based on personal experience and she is referring to her son’s actual birthday party in the past. Thus, through this literary form, Olds retells that occasion in a more creative manner. See more: how to write an introduction paragraph for an essay Most verses in her poem are in a form of enjambment where the idea or thought in a certain line are interrupted and cut to be continued in the succeeding line: Hands in pockets, they stand around jostling, jockeying for place, small fights breaking out and calming. One says to another How old are you? —Six. —I’m seven. —So? (lines 5-8) Olds’ Rite of Passage is an embodiment of an irony, which is described as a conflict that exceeds the most ordinary and obvious connotation of words or actions. The irony of the poem is that the characters mentioned in her poem are little boys acting like brave grown-ups and pretending to be real men when they are actually playing a child’s game. Even if the little boys imagine themselves as adults, they are still perceived as children since they are engaging in an activity meant for the young of age. Walter â€Å"Walt† Whitman is an American poet who wrote the poem I Saw in Louisiana a Live-Oak Growing. It is a literary art composition inspired by the combination of nature’s beauty and the melancholic emotion of loneliness due to lack of friends or loved ones. As noticed in Whitman’s poem, it is written in first person where the speaker is narrating an event when he came across an Oak tree in Louisiana. One can assume that the person narrating the poem is the writer himself, retelling a past experience and relating emotions he felt at that time when he encountered an Oak tree. It can be observed that Whitman uses personification in his poem and describes the Oak tree in a manner that, if distinguished in the real world, would be impossible or contrary to reason. He writes that the Oak tree found by the character in the poem is â€Å"uttering joyous leaves of dark green† which suggests that the tree is feeling a human emotion of happiness or joy while it lets its leaves grow from its branches. Symbolically, it means that the tree is in good condition or in excellent health which makes it produce fresh dark colored leaves.

Caribbean Economy and Slavery Essay

What were the economical, social and political consequences which resulted from the changeover of tobacco to sugarcane in the 17th Century?’ Objectives †¢What is the sugar revolution? †¢What were the reasons for the change from tobacco to sugarcane (better termed a the sugar revolution) in the 17th century †¢Assess the social political and economical consequences which resulted from the change of tobacco to sugarcane in the 17th century Rationale The need for economic stability as well as potential growth in the French and eastern Caribbean islands led to what was best termed as the Sugar Revolution. The ‘Sugar Revolution’ was referred to as such due to the changes and consequences which were far reaching and rapid. This sugar revolution was the change from tobacco to sugar cane in the mid to late 17th century in the French and English Caribbean islands where monoculture was a rule. This revolution did not only just change sugar instead of tobacco to the chief crop; the population changed from white to black; the size of landholdings changed; and eventually the West Indies became ‘the cockpit of Europe’, thus these changes were just as equally revolutionary. The list of changes the sugar revolution brought was in surplus or inexhaustible for that matter. However, these inexhaustible changes can be best be fit under  three broad headings: political economical and social. This research question was chosen as it not only fascinated me that the eastern Caribbean’s French and English planters’ desire for greater profitability led to the sugar revolution and thus other changes that were equally revolutionary. This topic will allow the reader and anyone else who comes in contact with this SBA to better understand the reason for this change of chief crop and how the people of the Caribbean territories in†¦

Mang Inasal

Pre-Mang Inasal At age 10, Sia already helps out in the family business, stacking merchandise, taking inventories or manning the counter after school. It was with the family business that Sia developed the sixth sense for business. By age 20, he was already running multiple businesses which include a photo developing store (Injap Color Express), a 58-room three star hotel (Four Season Hotel), and a laundry shop (Mister Labada). Founding of Mang Inasal The start When a 250-meter slot in Robinson’s mall in Iloilo, was presented to Sia, he immediately reserved it despite not knowing what to put up yet.With P2. 4 million of borrowed money, Sia decided on inasal as the most viable dish after analyzing the different culinary specialty of the 16 regions. It was a unique entry to the saturated chicken business. Hence, in December 12, 2003, he opened the first store of Mang Inasal. Sia positioned Mang Inasal as an alternative quick service restaurant that serves charcoal-grilled chicke n, wrapped its rice in banana leaf and uses bamboo sticks for its skewers. He also offered unlimited rice, becoming the first quick-service restaurant to do so.At the beginning, Sia had to work long hours and helped in the cleaning of the store. After which, he would prepare and marinate the chicken for the next day. Sia also had no system for running the operation and no commissary to supply the raw materials. Not long, Sia’s Mang Inasal became a critical success in Visayas. Within a year, Sia opened another branch in Roxas City. In the second year of operations, he opened six more and in the third year, another 20. Success and expansion Sia had a lot of franchise inquiries but he held off until 2005.He joined the Philippine Franchise Association. Not long after, he brought the Mang Inasal to [[Luzon]. He also developed several monitoring procedures to safeguard quality and cleanliness. He also established a research and development team for product development. He also impl emented advanced online supply ordering system for his branches. To date, there are 306 branches nationwide. Aside from Mang Inasal, Sia also revived the Deco in 2007 after he partnered with the owner’s children.Deco is considered the original batchoy, started by a young butcher name Deco Guillergan Sr. in 1938. Acquisition of Jollibee Sia had plans of going public in 2010 but in October, publicly-listed company Jollibee Food Corporation announced it has acquired 70% of Mang Inasal Philippines, Inc. for P3 billion. Of which, Jollibee paid P200 million to the parent firm Injap Investments, Inc. , which still held the remaining 30%. In December, Jollibee paid the 90% balance while the remaining 10% will be paid over three years.Mang Inasal’s total branch of 303 will contribute 5% to Jollibee’s worldwide system sales, five percent to its revenue and seven percent to its operating income. Sia and Ferdinand Sia will sit as part of the Board of Directors of Jollibee. Awards Sia was the Small Business Entrepreneur winner handed out by Ernst and Young in 2010. He also received the Urban Leadership Award from the Canadian Urban Institute because of his outstanding contributions to the enhancement of the public realm and the quality of life in the Metro Iloilo-Guimaras area.

Abnormal assessment Essay

Describe 3 abnormal assessment findings for a child, adolescent, pregnant woman, adult or older adult which indicate a nutritional problem. What additional questions should the nurse ask based on these findings? What are the Healthy People Goals for this population? How can the nurse promote health and adequate nutrition based on this problem? Does the nutritional problem have any legal or ethical implications? Adolescents Three abnormal assessment findings for an adolescent are as follows: malnutrition, obesity, eating disorders such as anorexia or bulimia. First and foremost, being sensitive to the patient’s self-image can be crucial. Talking with them in a non-judgmental way can be key in maintain a great relationship with them. Once we establish a trusting relationship, we as nurses may begin to promote health and adequate nutrition through teaching methods. Even if the nutritional issue is outside our comfort zone we may reach out to another professional for guidance, such as a Registered Dietitian. If we didn’t have to take that big of a step we can always use not only our knowledge, knowledge of coworkers and other medical professionals, but also the books and other various tools that we have used on our educational journey. Discussing BMI according to the adolescent’s gender and age is an important factor in health promotion. One helpful guide to healthy eating is the My Pyramid. Physical activity with healthy food choices is a great way to manage your weight and maintaining your overall healthy body. Many adolescents like to skip meals or have irregular meal patterns. I know first-hand that we have busy lives but being able to be consistent and eat healthy or the healthier of choice of meals will allow us to continue to maintain a healthier body. A healthy diet should be balanced with adequate physical activity. I know some people work late nights so food choices are much more limited in this scenario. Choosing foods that aren’t high in fat will definitely help with nutrition. Sometimes people see themselves as being a certain way which alters their eating habits. You could have someone that is of healthy size and weight that may see themselves as being overweight. In their mind they need to lose this weight which affects them in the future. As they start to diet and possibly exercise more, their body may not be receiving the necessary nutrients it needs in order to maintain a healthy status. This can lead to malnutrition. Some physical signs and symptoms suggestive of malnutrition are as follows (Jensen, 2011): * Hair that is dull, brittle, dry, or falls out easily * Swollen glands of the neck and cheeks * Dry, rough, or spotty skin that may have a sandpaper feel * Poor or delayed wound healing or sores * Thin appearance with lack of subcutaneous fat * Muscle wasting (decreased size and strength) * Edema of the lower extremities * Weakened hand grasp * Depressed mood * Abnormal heart rate, heart rhythm, or blood pressure * Enlarged liver or spleen * Loss of balance or coordination Abnormal findings of malnutrition are as follows (Jensen, 2011): Mild malnutrition: 80%-90% of ideal weight Moderate malnutrition: 70%-80% of ideal weight Severe malnutrition: < 70% of ideal weight Questions: What have you eaten in the last 24 hours? Is this intake typical? What did you drink in the last 24 hours? What is your typical meal pattern? Have you noticed a change in your weight? Are you concerned about your weight? Do you think that you are too fat? Do you think that you are too skinny? Do you ever use diet supplements or laxatives or limit the amount of calories you ingest? What type of physical activity do you get each week? According to healthy people 2020 the goal for nutrition and weight status is to promote health and reduce chronic disease risk through the consumption of healthful diets and achievement and maintenance of healthy body weights (Healthy People, 2012). In regards to the question, â€Å"does the nutritional problem have any legal or ethical implications,† it would depend on the situation. If the adolescent was in the care of a facility and they were not providing the necessary nutrients for them to survive then there would definitely be a legal issue at hand. If the adolescent was experiencing this issue on their own as say a self-identity issue then it is more of an ethical scenario. There are various situations and there may be a different answer to similar questions or maybe even different answers to the same question but given to different patients. This is why we do the assessments. We need to gather all the information and implement the best approach for that particular pati ent.

MGT501 - Management and Organizational Behavior Mod 3 Case Assignment Essay

MGT501 - Management and Organizational Behavior Mod 3 Case Assignment - Essay Example The learning organization, according to Skyrme, (2010), is an organization that has in place systems and mechanisms as well as processes that enhance the capabilities of the organization and at the same time achieve the organizations objectives. They have noted that the important pieces of that system are that it is adaptive to the environment in which it is used, it continually enhances the capability of the organization to change and adapt, it develops a collective as well as individual learning base, and it uses the results of learning to achieve better results. In other words, it manages to pull together all the talents and knowledge throughout the organization, making it available for use in improving the corporation instead of going out of the organization to look for something that is already there. It is easy to see why this would be compared to a brain. As each synapse in the brain fires, it triggers another synapse, very much like this kind of knowledge or learning organiza tion might do. Social networking itself, works a lot like the different parts of the brain. Some things are controlled by the left hemisphere and some are controlled by the right. There is the Pons and medulla and hind and forebrain, all have different functions that they control, but in each case, that information is readily available for the others to use when needed. It occurs very much the same way in a corporation. For example, in a hospital, the nurses function as a pod, the physicians another, the casemanagers and social workers another. Within each of those pods, specialized activities occur but when the other needs some of that specialized activity to make their part of the organization work better, it is available. Social media is an outgrowth of the need to communicate. There are actually many large corporations using social networking to improve their business. This kind of

Is the reaffirmation of regional identities compatible with Essay

Is the reaffirmation of regional identities compatible with globalisation - Essay Example Globalisation is the latest buzzword that is most commonly expressed from the economic point of view, without really comprehending the full relevance of the word. Globalisation needs to be viewed from many sides to understand what it truly means as it is multi-dimensional. These dimensions of globalisation include a wide spectrum of factors namely development in communications, economics, work organization, ecology and last but not the least culture and civil society. It would be but natural to ask that globalisation as is commonly referred to has only economic considerations and the other factors are hardly experienced or subservient to the economic factor of globalisation and hence globalisation has only an economic substance. This is a misunderstanding of globalisation and places emphasis on the global market place and not on the many faceted dimension of globalisation. Barriers to trade have collapsed or are in the process of collapsing among all the nations of the world and that makes it possible to understand the concept of a global market. Extend this aspect to allow for the borders of the nations to become gradually irrelevant to the daily behaviour of the various other facets of globalisation namely information, technology, ecology, culture and civil society. In short globalisation implies that the artificial national boundaries gradually collapse to allow for the creation of a single social village, as would have happened, but for the erection of political boundaries as humankind evolved.

When Worlds Collide Essay Example | Topics and Well Written Essays - 500 words

When Worlds Collide - Essay Example Humans, however, could not help intervene in the course of nature and hence, assist in migration just as when the so-called Torreya Guardians plant Torreya seeds in spots of cooler region from North Carolina to New York. Contemplating upon the impact of climate change, Fox expressed how observations become inclined to thoughts of extinctions and die-offs so that ‘transplantation’ by men, being the remedy accounted for, occurs to be a significant challenge among ecologists. While for ecologist Mark Schwartz, it appears inevitable to rescue some species by assisting their migration, other ecologists realize certain potential threats in this approach. Plant ecologist Richard Primack was bound to conclude that â€Å"our efforts to introduce species will fail† on the basis of Minot Pratt’s gardening with 60 plant species out of which merely 2 new arrivals survived. On the other hand, ecologist Guy Midgley studied 6,000 endemic species where he discovered that protea, a flowering plant, readily interbreed then brought a great deal of critical thinking about the bothersome evolution of new hybrid species which bear the likelihood of eliminating the parent species being saved. Considering, nevertheless, that climate change is allowed to have sole control of rearranging our ecosystems, it would be like as Charles Darwin imagined to be an ‘orderly affair’ between the movement of species and the change in climate it responds to. When t his takes place, according to Fox, no-analog communities or species living in odd combinations develop – a proven situation from analysis of species originating from the last glacial retreat in the past 10,000 to 17,000 years. At this stage, Fox figured that â€Å"it is one thing to move a few charismatic species but quite another to move every anonymous species† that human-assisted migration ought to be customized to meet such concern thus.

Evaluating the Foreign Corrupt Practices Act (FCPA) 15 USC 78dd1 - of Essay

Evaluating the Foreign Corrupt Practices Act (FCPA) 15 USC 78dd1 - of 1977 - Essay Example In 1970s, the market was gradually shifting towards globalization with many multinationals expanding to new markets. The result was that to gain advantage over other players in the market, some U.S firms and individuals bribed foreign government officials for considerations in awarding of contracts and business opportunities that promised increased returns in foreign markets. One of the major corruption scandals that even threatened the government was President Nixon’s Watergate scandal. In 1977, the Congress enacted the Foreign Corrupt Practices Act of 1977 that prohibited bribery of foreign firms or any official by any American corporation or individual. The act aimed at enhancing integrity and repairing the tainted perception of American firms locally and internationally by ensuring firms adhered to high levels of ethics and fairness. This paper will investigate the history behind the act and its respective amendments, the rationale behind implementation of the act, investi gating the efficacy of the policy, its implementation and recommending necessary amendments to make the act more effective. 2.0 History of the Act In the mid-1970s, numerous investigations, legal and administrative actions against many local corporations revealed numerous illegal and questionable payments to foreign businesses and government officials. The only mechanism at the time to deal with such payments was through the Securities and Exchange Commission (SEC), which investigated any public corporations for irregular deals concealed from the public (Seitzinger, 1999). The investigated cases were prosecuted by the Department of Justice, DOJ. Through such cases, the government realized that criminalization of bribery practices to foreign officials and enforcement of strict book keeping, accountability and disclosure of firm’s operations to the public were necessary to deal with increasing corruption cases involving American firms in foreign markets. Corruption cases had ba dly affected American foreign Policies, portraying a negative image of American Democracy abroad. Corruption had badly impaired public confidence in financial integrity in the country’s corporations (Seitzinger, 1999). To deal with these problems, the congress responded by passing the Foreign Corrupt Practices Act of 1977, FCPA. The act was therefore as a result of market failure in ensuring integrity and safeguarding financial integrity in corporations. The act was also motivated by government failure in that the government had failed to effectively implement and put in place measures to reduce bribery under the provisions of the Securities Exchange Act of 1934. The act had failed to ensure effective bookkeeping in corporations to account for all transactions. There was a general lack of elaborate internal accounting control systems that would have guaranteed management’s control, responsibility and authority over a firm’s assets (Seitzinger, 2010). As a public policy prescription, the act discouraged bribery of foreign officials through huge fines and jail terms, which discouraged many from the practice. The act encouraged an accountability culture that improved public’s perception of the country’s corporations. Such change of perception was necessary in ensuring investor confidence and improving the country’s image locally and internationally, which had been tainted by massive bribery and lack of strict financial accountability in

Housing Services Delivery Essay Example | Topics and Well Written Essays - 1500 words

Housing Services Delivery - Essay Example The change of social housing organizations was hastened by a number of political, economical, and social factors. The first group of political accelerators comprises of governmental policies and regulations aimed at the increase of private housing in the UK. In the post-WWII period the housing policy of the UK government was focused on rebuilding, and providing new homes for the population. However, three reasons were hindering rebuilding processes: first, the government could only spend on housing what the country could afford; second, governmental investments in housing policy required better targeting on the neediest classes of population; and third, the efficient use of public spending were ought to be achieved through drawing in private funding (Collier and Luther, 2002). Thatcher's conservative policy on housing included two main phases: the extension of home ownership and the privatisation of rented housing. Through the increase of private housing among the population the gove rnment was able to focus on social groups, which could not afford to buy a house. Tax incentives, efficiency agenda, and right to buy policy was the next step to increase home ownership among the population: "The rights of council tenants and, later some housing association tenants, to buy their homes under the Right to Buy and Right to Acquire policies has enabled significant numbers of people (over 2 million) become owner occupiers" (Shelter, 2005). Nevertheless it had a negative impact on the supply of affordable housing for rent in many UK regions, "where the provision of new affordable homes has failed to keep pace with the numbers being lost through sales" (Shelter, 2005). The new problem has arisen: in 2002 Britain saw the lowest number of new houses built(measured in starts) since the end of World War II (Cameron, 2003). The housing supply was short, but moreover it mismatched the demand in the cities and regions. Thus, along with the stimulation of private housing governmental policies have created several obstacles on the development of UK housing marke t. Economic Factors Economical factors that lead to the shift from the welfare to contractual resource management in the housing industry identified in the literature are connected to further development of globalization. The success of Western economy, and the spread of the US way of life has entailed the rapid development of private sector in housing. It also has another effect. World Trade Organisation not only reduces barriers to international trade, but also increases the commercial exploitation of public services, including social housing. Pollock and Price (2000) indicate that market-orientated policies including privatisation of public service infrastructure through public-private partnerships is a part of a larger trend of privatization, and redefining of public goods as private responsibilities. The hopes of WTO are concerned with the commercial exploitation of public funding streams, and promoting the commercial interests of transnational corporations. Promotion of privatisation leads to the increase of competition among housing organisations as transatlantic players enter the housing market of the UK (Pollock and Price, 2000). On the one side it allows government to reduce funding to minimal, allowing private owners

Accuracy and Automation Essay Example | Topics and Well Written Essays - 500 words - 1

Accuracy and Automation - Essay Example First, subtraction of one digit numbers without the need of â€Å"borrowing† should be taught. Next, subtraction of two digit numbers with and without borrowing can be incorporated. It is highly recommended to use drawings such as shapes or toys to help the child visualize how subtraction is done and to understand the concept of transfer and deduction. Some educational psychologists found that among Grade I and II pupils, computerized educational toys with immediate reinforcement improved their performance in Spelling and Arithmetic. The pupils who were exposed to conventional toys and who were not reinforced did not improve in their performance. Learning occurs with constant correct practice. The drill method is based on the law of exercise. However, correct practice or exercise in itself does not result in learning. There are other factors that interact with exercise. For example, studies show that practice or exercise without knowing the reasons for practicing or exercising does not improve learning. Similarly, if the learner does not know how accurate he is in the exercise, performance does not improve. This non-improvement indicates that he is not learning. To enhance learning, exercise should not be done blindly. Learners must know the reasons for an exercise and for everything they do. At the same time, they should be given feedbacks on how well they perform in their activities and efforts. Thorndike’s law of exercise may be better understood when seen with his trial-and-error concept. To him, all learning involves trial-and error. In the trials, the learner generally acquires certain responses while eliminating others. Rewarded responses are acquired and â€Å"kept† while those that are punished are eliminated. Repetition is also a key to successful learning of children especially with math concepts. In order to master the processes

Evaluation Research Essay Example | Topics and Well Written Essays - 750 words

Evaluation Research - Essay Example An examination of these types would lead to a better understanding of the overall importance of evaluation research as well as the impact it has on the implementation of various government programs. The first type of evaluation research is one which evaluates a process. For example, in the health industry the process by which a person gets admitted to a hospital in a given location could be evaluated through research, case studies, interviews and then policy makers could be given advice as to how the process can be improved (ACT Health Promotion, 2002). The satisfaction level of the people using the services provided concerning their health, as well as the reach of a program connected with public health improvement could both be evaluated through process evaluation to give public officials a better picture of how successful or unsuccessful a policy is. Evaluation research can be carried out by both public and private organizations as the focus of the research is to try and improve the processes involved in the health services industry. The next level of evaluation research focuses on the impact which a certain policy or a certain mandate has on the delivery of services (Kann et. al. 1995). In the context of health services, suppose a policy was created by which only doctors who had been trained in Australia were allowed to practice medicine and any doctor or nurse who had a foreign qualification was simply barred from working in Australia. The impact of such a policy could be quite severe and could even be negative as Australian doctors could be barred from practicing elsewhere in the world. Other policies, such as making sure that the ambulance which carries a person to the hospital for emergency treatment would also carry them back may have a positive or negative impact and these can only be determined through evaluation research which looks at the real impact of a policy. Impact evaluation often

Business Prppopsal Article Example | Topics and Well Written Essays - 500 words

Business Prppopsal - Article Example Key factors to our success will be the satisfaction of families with our services. We are particularly suited to the task being educators and parents ourselves. There were advantages and disadvantages to both a non-profit versus for-profit operations. The advantages of non-profit are that we may receive preferential treatment in rent and locations, and it will help with fund-raising in the event we need it. The disadvantages are that it limits our size. An advantage for a for-profit daycare is that we may be able to provide less expensive service in the form of family daycare in the home of the child. The disadvantages are that there are disparate policies regarding the legislation of such enterprises. We will measure our performance using regular but brief client and worker surveys. We will implementation. Interaction between our organization and our client families and between every operational division will enhance our ability to provide effective low-cost service. We aim for a June grand opening to take advantage of the good weather. Nevertheless we are still in need of resources including a location, equipment, food, bedding, toys, supplies, and electronics. Any donations help. Our pricing is based on our costs. At $4 per hour per child for 60 kids for 40 hours for 50 weeks we would net about $480,000.

Balance Scorecard Essay Example for Free

Balance Scorecard Essay A Balanced Scorecard is a framework that focuses on shareholder, customer, internal and learning requirements of a business in order to create a system of linked objectives, measures, targets and initiatives which collectively describe the strategy of an organization and how that strategy can be achieved. † The Balanced scorecard retains the traditional financial measures and complements them with measures that are drivers of future performance. The objectives and measures of the scorecard are derived from an organizations vision and strategy and these view organizational performance. The balanced scorecard is a management system (not only a measurement system) that enables organizations to clarify their vision and strategy and translate them into action. It provides feedback around both the internal business processes and external outcomes in order to continuously improve strategic performance and results. When fully deployed, the balanced scorecard transforms strategic planning from an academic exercise into the nerve center of an enterprise. The balanced scorecard is a tool developed by Kaplan and Norton to articulate, execute and monitor strategy using a mix of financial and non-financial measures. It is designed to translate vision and strategy into objectives and measures across four balanced perspectives: financial, customers, internal business processes and learning and growth. It focuses on all the activities that generate financial results rather than the financial side alone. The scorecard depicts strategy as a series of cause-and-effect relationships between critical variables and gives a framework for ensuring that strategy is translated into a coherent set of performance measures. The use of a hierarchy of scorecards cascading through the organisation ensures that strategy and performance measurement is closely aligned. The Balanced Scorecard can act as both a control system and a management tool. In other words, it can be used for monitoring performance as well as for strategic planning. Its versatility may be one of the reasons why so many companies have chosen to adopt it.

Different Perspectives Of Employment Relations Management Essay

Different Perspectives Of Employment Relations Management Essay For the employment relations, there is complicate and compelling area of study which involves relationships with employees, employers, trade unions and government on a regular basis. At the same time, there are three perspectives which are unitarism, pluralist and radical, each offers a special perception of workplace relations and explain the actions, statements and employers behaviours and trade unionists, such as workplace conflict, role of unions and job regulation vary differently. Based on the UK employment relations structure, the essay will analysis which perspectives appropriate for employee relations in the UK. Unitarist pespective The unitaty perspective is based upon the assumption that the organisation is, at the same time, the unitary perspective organisation can be as an integrated and harmonious whole with the ideal of one happy family, where management and other members of the staff are all share a common purpose, emphasizing mutual cooperation(Naukrihub, 2007) and they have a set of common values, interests and objectives. Furthermore, unitarism has a paternalistic approach where it demands on all employees loyalty, being predominantly managerial in its emphasis and application. For unitary perspective, there are two important implications stemming from this. The first one is that conflict as the expression of employee dissatisfaction and differences with management is perceived as an irrational activity. Here, the conflict is regard as bad for the organisation and should be suppressed through coercive means( Rose, 2004). The second is that trade unions are regarded as unnecessary since the loyalty between employees and organizations are considered mutually exclusive, where there cant be two sides of industry. Conflict is perceived as disruptive and the pathological result of agitators, interpersonal friction and communication breakdown. Therefore, trade unions should be denied a presence within the organisation. In some cases, however, trade union may force managements accept presence for the purpose of pay determination and employment conditions. Under no situation and according to this perspective, union should have a part to play in the authority exerci se and decision-making within the organisation, as this would represent a violation of managerial prerogative( Rose, 2004). As a simple theoretical device, the unitary perspective can be used to identify the industrial relations climate within specific types of organisation, both historically and currently. In the 2000s there are mant examples of organisations whose management adopt a modified unitary view. For example, Marks Spencer treat their employees well, and it is firms within this category they are often described as neo-paternalist. In the organisational contexts, the unitary perspective remains an important theoretical device for examing managers attitudes and perceptions. The Pluralist perspective In pluralism the organization is perceived as being made up of powerful and divergent sub-groups, each with its own legitimate loyalties and with their own set of objectives and leaders. In particular, the two predominant sub-groups in the pluralistic perspective are the management and trade unions ¼Ã‹â€ Naukrihub, 2007). The pluralist perspective during the twentieth century include a widespread distribution of authority and power in society, ownership separation from management, political separation and industrial conflict and an acceptance and institutionalisation of conflict in both spheres. The priciple assumption of pluralist perspective is that the individuals organisation comprises groups which have their own aims, interests and leadership. These aims and interests often conflict and compete with other groups and give rise to tensions which have to be management. The pluralist organisation has many source of loyalty and authority in groups, trade unions and other sectional interests( Rose,2004). Pluralist organisation approach sees conflicts of interest and disagreements between managers and workers over the distribution of profits as normal and inescapable. According to the pluralist perspective, management-employee conflict is both rational and inevitable and stems from the different roles of managerial and employee groups( Rose,2004). Consequently, the role of management would lean less towards enforcing and controlling and more toward persuasion and co-ordination. Trade unions are deemed as legitimate representatives of employees. Conflict is dealt by collective bargaining and is viewed not necessarily as a bad thing and if managed could in fact be channeled towards evolution and positive change. Realistic managers should accept conflict to occur. There is a greater propensity for conflict rather than harmony. For pluralist perspective, the trade unions are legitimate representative organisations which enable employees groups to influence management decisions. Pluralist perspective also accepts that employees have loyalties to organisations other than their own management and that trade unions are a legitimate source of these loyalties. Marxist perspective The marxist perspective is broader in scope and it also emphases the importance of collective action and organisation explained in terms of mobilisation theory. When the marxist perspective beliefs change, the organisation and society will change. Marxist main discuss the capital society deeply and its production, distribution and exchange system. This perspective is not only analysis industrial relations in organisational job regulation terms, but also discuss industrial relations in social, political and economic terms. For marxist perspective, it is argued the capitalist systems weakness and contradiction which can lead to revolution and the ascendancy of socialism over capitalism. According to this perspective, capitalism would encourage monopolies, and at the same time, wages will decrease at minimum standard of living. Capitalists and workers would compete in contention to win ground and establish their constant win-lose struggles would be evident. According to the marxist perspective, the economic inequalities are exist in wider social conflict, more specifically within the industrial relations arena and industrial conflict. There are some certain assumptions which are based on the marxist perspective. First one is society changing can lead to class conflict, if without this conflict, the society would stop following. Secondly, the inequalities cause class conflict arise in the distribution of economic power in society. Thirdly, the basic economic inequality is between who own capital and who supply and sell their labour( Rose, 2004). Fourth one is the nature of social and political institutions is derived from this basic economic inequality. Selective recruiment maintained and reinforced inequality and differential access education, government employment and other establishment institutions. Based on the marxist perpective, the conflict is structural and necessary. There is a example which is industrial conflict for marxist perspective. Industrial conflict always show itself in strikes and other forms of collective action of striking such as working to rule, go-slows and so on. Because of imbalance and division, industrial conflict is continuous and inescapable, and closely associated with political and social conflict. Conflict is therefore seen as inevitable and trade unions are a natural response of workers to their exploitation by capital. Through reducing competition between individual employees, trade unions can enhance their collective industrial power. Trade unions provide a focus for the expression and protection of working classes interests. At the same time, the trade unions are part of political process which can change in the nature of main economic and social systems. Through the comparison of these three perspectives, they have their own different views of employee relations. Unitary perspective approach is that management and staff, and all members of the organization share the same objectives, interests and purposes; thus working together, hand-in-hand, towards the shared mutual goals and the conflict is perceived as disruptive. Pluralism also tends to see conflict as inherent in workplaces, it approaches see conflicts of interest and disagreements between managers and workers over the distribution of profits as normal and inescapable. Marxist perspective focuses on the fundamental division of interest between capital and labor, and sees workplace relations against this background(Naukrihub, 2007). The conflict for marxist perspective in employment relationship reflect the society structure. Employee relations can be defined as the complex of interactions among managers, workers, and agencies of the state. For British employment relations, the unions, employers and collective bargaining which are more important job regulation form. Simultaneously, we should examine the role of state and conclude with a review of somr issues of current and future importance. Based on this information, in my opinion, pluralist perpective is appropriate for analysis of employee relations in the UK. In 1964, the Report of the Royal Commission On Trades Unions and Employers Associations (The Donovan Report) recommended pluralism as a pragmatic, effective alternative to the unitarist approach. This perspective always happened between manager and workers who have conflicts with interest distribution and disagreements, it is inescapable. At that time, the realistic managers should accept conflict occur and it is a greater propensity for conflict, but it is not harmony. Through securing agreed procedures, the realistic managers anticipate and resolve settling dispute. Britain has a very small Communist Party, which has no seats in Parliament. Nevertheless, it has been influential in some unions, and it contributes to policy debates on the left(Greg and Russell, 1987). In 1896, one of the largest employers associations which is employers Federation, it is established a national lockout of workers in opposition to union calls for an eight-hour day. Over time, employees required to work more and more. Especially in the early twentieth century, employersassociation still operate procedures for resolving industrial disputes, provide advisory and consultancy services( Amstrong, 1984) which indicates employees and manages have more severe disputes than before. Pluralism can help employers resolve the dispute. Pluralism assumes that achievement of consensus and long-term stability in management and worker relations which is the best way to keep balance of the competing groups demands. Management should thus adopt policies and agree to procedures and codes which recognise that conflicting interests exist and they should be willing to negotiate compromises. Collective bargaining can be resolved differences to management and labour. Through legitimate bargaining arrangements between employers and unions, workers can better share in the the profits of business. Thus trade unions can be as a key role which can stands for workers in income distribution. In UK, pluralism respects the concepts and practicable solutions which were available at the mid 1960s. Trade union organisation was dominant in large industrial sectors. In the UK the problems of world competitiveness were beginning to be understood, but the entire population havent experienced a world recession which was influenced by inflation problem and industrial restructuring. Even governments were not powerful enough to influence the direction of union power. Pluralism reflects a stakeholder model of power sharing and distribution of influence. In general, however, industrial relations of pluralist policy application which encourages planning, orderliness and consistency in the management of relations with a unionised workforce. Worker representatives can raised issues legitimately. It also argued formalised consultation and communication procedures which can improve the flow of feedback from staff. This perspective can keep the interests of various stakeholders balance, invo lved in the creation of the firms wealth. In the 1960s and 1970s in the UK many businesses gave considerable attention to their pluralistic, union-management policies. In the 1980s, bargaining power and ability to mobilize the workers to reduce the situation to the strike, coupled with competiton in the 1990s pressures greatly reduced in the existing trade union. Managers seem to have learned the lesson to their homes in order and investment policies, and uniform throughout the organization. Personnel management became a more important and specialised function in Britain, especially in the large firms. But the pluralist perspective is that of an organisation that is more diverse with clear differences of values and interpretations exisiting between interest groups. According to the analyse the development of UK employment relations, I consider the pluralist perspective that is appropriate for the analysis of employee relations in the UK.