Brand Positioning Statement Coursework Example | Topics and Well Written Essays - 750 words

Brand Positioning Statement - Coursework ExampleThis strategy of management evolved the caprice of printing one-liners on the packing covers of different products set for sale. These promotional lines silently acknowledge the advantages with indications of different variable quantity of purchase ranging from the name of the product to its value expectations. The statements pose implications of comparative references of the product with similar ones of various new(prenominal) contender companies and influence the tainting choices made by the customer. These powerful but composed lines are salutary to the company as it saves time of the sales executives in a busy environment while they result for the independent choice of information search preferred by customers to hectic and stereotypic listening act upon forced on them. Successful descriptive has always enhanced the sales volume of many products bulk of them were one-liner tags that influenced people who eventually utter the taglines as they demand a new brand at sell sales spots. Most importantly, they assure the committed narratives of the product prior to the final choice made by the customer to buy it or ignore. However, brand positioning statements are the most visible logic that helps aid business and pose and intellectual domination of the product over its substitutes in the market. The following is an example of a set of brand positioning statements Segway HT could have used for the product launch. The brand positioning statement of Segway HT whitethorn be designed in the following way. The Segway HT is a two-wheeled electronic human transporter that is governed the constituent(a) gyroscopes and tilt sensors. The Segway HT meets the self-transporting demands of employees and student to regularly travel short distances with provisions for electronically guiding the machine by dint of busy and uneven tracks without loss of time stuck at traffic jams. The Segway HT enables the mobility of peop le with least minimum intelligence officer input requirement for commanding the speed and direction of the motion. The SEgway HT is a digitally speed-governed sophisticated machine with an scoop option of control switches to regulate the speed of the motion relative to the nature of surface and track environment. The Segway HT assures clean operation of the machine with suggestion for perfect training for excellent use. The Segway HT is powered by dual hindquarters up of energy sources for uninterrupted transport un care other machines of human transport. The Segway HT gives the best value for funds with the longest endurance among all handy transport machines. (Source Brandeo). The action plan The operational management is call for to frame a target oriented action plan to meet the challenges expected to develop in the market segment with absolute concern for improving the sales of the product. An innovative venture should always be confidentially managed before the finalizati on of design and market research details. As an essential platform for casual sales of the product, it is important to conduct surveys on the demand of the product among people of different cities and their ability to buy them. The final plan of the design as well as the price fixation needs to be carried out independently by the concerned departments, but focus should be kept on the universal applicability of the product. In case of a human transporter, the marketing challenges are mainly the social issues like high traffic, damaged pavements and unpredictable conditions of crowding