Week Term Paper

What Is the heap/Nilsson behind the ripe(p) Hotel concept? The vision/mission behind the goodness Hotel concept is to maintain its identity as a hotel with a conscience encompassing a positive attitude, environmental sensitive, and philanthropy. The intent of the vision is to inspire the good in us every(prenominal). (Pearce, 2012 p. 10-1, 10-2) 2. What three alternatives Is Pan Cajuns considering for her recommendation to the new ownership of entire Hotel? succeed pros and cons of each.General Manager of Good Hotel, Pam Cajuns has made great strides in getting to populate her staff, guests, ND neighborhood over the last six months. She has beat m one and only(a)tary forecasts for the first quarter 201 0 and guest service is on the rise. (Pearce, 2012, p. 10-2) With these accomplishments, Pam is confront with a challenge. Good Hotel, owned and operated by Joel De Veer Hotels has decided to change and Pam Cajuns Is charged with preparing an evaluation and recommendation to th e new ownership.Pams recommendation considerations are to continue, draw out or discontinue the sure concept of Good Hotel. Continue the catamenia concept Good Hotel branded as a boutique hotel, one which provides personalized accommodations and services and facilities, (Pearce, 2012, p. 10-6) has established itself in the $77-billion market. With demonstrated Increased line and revenue from November 2008 finished March 2010, Good Hotel has a positive bounce back record to continue its current concept.The downside to this decision Is Good Hotels position as a green hotel may be perceived to be chic and trends can change. Customers may no unyieldinger be willing to requital a higher price if the Green wave changes. To prevent this, Good Hotel must strive for more innovative ways to attract customers. Judd cured vice president of trading operations and green committee chair, Carlen Holman, launched the companys Green Dreams portal, a dedicated page on Its Web site where cons umers could track the companys on-going efforts to preserve the environment. (Pearce, 2012, p. 0-8, 109) Ideas Like this are paramount in retentivity the consumer base in castinged of Good Hotels dedication to its mission and vision. Expand watercourse Operations Because Good Hotel has demonstrated positive gains and performance I do not feel expansion is a wise decision. Though the current trends show increases, the data rend Is only 17 months, not long enough to hold in this decision. Discontinue Current Operations Lastly, there is adequate data to support continued operations therefore to discontinue operations I feel would not be wise.JDK has found a turning point market who is willing to pay the increased cost to visit Good Hotel. 3. How would you characterize Good Hotels target customers? American sociologist Paul Ray coined the give voice Cultural Creative or Lifestyles of Health and Sustainability (ALOHAS). (Pearce, 2012, p. 10-5) This Is a population of demonstrates the home income for the target audience at $65,700 (Brooks, S) not allowing enough expendable income to support frequent stays at Good Hotel.However, this is only a component of a customer base consisting of 38 million people with the expenditure power of $209 billion annually according to the Natural Marketing Institute. (Pearce, 2012, p. 10-5) 4. What is Judd selling strategy to promote Good Hotel? Joe De Viewers marketing strategy for Good Hotel is accessible media and word of mouth. The strategy of word of mouth is most effective through positive execution of the mission and vision. Effective execution results in deepen customer satisfaction which yields positive word of mouth advertisement.The use of companionable media is also an effective marketing tool when targeting this age group. The primary form of media for this age group is the computer. However, additional use of other forms of media (television and/or radio) would fall into place a larger market. 5. How would you competitively position Good Hotel relative to its rivals? Good Hotel has established itself as a Green hotel and targeted the correct audience. There exists a tremendous trend now with being environmentally conscious and passing things better than the way we found them.