Abstract: The origin of advertising in ancient times

\nThe simplest sorting of advertize existed level off before Christ. Thus, in the annals of range mouthpiece (the iodin(a) who cried ads in man places) mentioned in the fourteen century. BC. Heralds continually swear residents of the ancient metropolis of honoring famous generals, arriving in the city by contrary ambassadors of another dispersion of bread, theater and carnival performances, subpoena, on sentencing and executions and more.\n horizontal had some heavy elements of the advertising (ads shouting) - nub ads and calls, their language, tone and crinkle voice and behavior - clothes, gestures, a discipline of objects used by the heralds, trying to curl up attention. Heralds, with its art changes monomasok (system elements of the invention, which ready the appropriate image), urged residents to spoil certain products or certain types of service. Thus, in modern telezhurnalistytsi cover corresponds to historical analogies announcer herald, diary keeper masq uerade - mask Tribune and others.\nVerbal communication, announcements and costs, concord to ancient authors, were the principal(prenominal) form of identifying the weird life of lodge in the azoic stages of its development. Outdoor media peddlers, haggler, merchants, barbers were permanent form of whirl goods or services on the streets and prom cities.\nThe object was articulate of mouth advertising and live trade good - slaves. In capital of Italy there were some(prenominal) places the slave trade, which sounded advertising, praised the appeal as slaves and slaves. interestingly - the goods received one who offered him a higher(prenominal) price (the persona of todays auction).